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On July 15, 2014, Reynolds American (R.J. Reynolds was spun off from RJR Nabisco and subsequently sold its non-U.S. This in turn led to a settlement with the Federal Trade Commission requiring Winston to clarify subsequent advertisements that the lack of additives did not result in a safer cigarette. The American version of Winston is also known for its more recent claim of becoming additive-free in the late 1990s. while the American version of the brand has faced steadily declining sales, dropping to sixth place by 2005 in the last national survey. Winston then became the #2 cigarette, a position it continues to maintain today under ownership of Japan Tobacco outside of the U.S. In the 1980s, Winston was the most favored brand in Puerto Rico, thanks to their advertising slogan "Winston y Puerto Rico: No hay nada mejor" (Winston and Puerto Rico: There is nothing better). It became the number one cigarette sold in the world by 1966, a position it held until 1972 when Marlboro overtook the brand. Reynolds Tobacco Company and quickly became one of the top-selling cigarette brands, using the slogan "Winston tastes good like a cigarette should". Winston was introduced in 1954 by the R.J. market share since 2001, according to data from the Substance Abuse and Mental Health Services Administration's National Household Survey on Drug Abuse. This market share has been falling since 2003, when it peaked at 3.92 percent, although Winston has consistently been in the top 10 cigarette brands by U.S. market share (2 percent) of all cigarette brands, according to the Centers for Disease Control and Prevention and the Maxwell Report. As of 2017, Winston has the seventh-highest U.S.

Reynolds started his business which is Winston-Salem, North Carolina. 27.The brand is named after the town where R. The tobacco companies have 15 days to respond. The FDA’s letter to ITG also noted how the advertising of Winston cigarettes must adhere to the provisions of a consent order from another federal agency, the FTC, that requires some ads include the disclaimer: “No additives in our tobacco does NOT mean safer.” public from the harmful effects of tobacco use.” “This action is a milestone, and a reminder of how we use the tools of science-based regulation to protect the U.S. “The FDA’s job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like ‘additive-free’ and ‘natural’ pose fewer health risks than other cigarettes, unless the claims have been scientifically supported,” said Mitch Zeller, director of the FDA’s Center for Tobacco Products. It was one of three warning letters that the agency shipped out last month to cigarette companies whose products are labeled “additive-free,” “natural” or both. (See other warning letters here and here.) The August warning letter to ITG marked the first time the FDA has used its authority under a 2009 tobacco-control law to take action against a company for making “additive-free” claims on product packaging. The FDA has warned ITG Brands, the makers of Winston cigarettes, that labeling the product as “additive-free” violates federal law because the claim implies that the cigarettes are safer than other brands.Ĭompanies must obtain a modified risk tobacco product order from the FDA to market their cigarettes as safer than other brands and the agency says it has yet to issue any such orders.